KARTHA and ITESO Racing Team: A Strategic Alliance in Innovation and Digital Marketing

Propelling E-Mobility and Providing a Marketing Hub for Corporate Outreach.

Fostering Human Capital and Applied Research

KARTHA’s sponsorship of the ITESO Racing Team Electratón is a direct investment in high-caliber Mexican engineering talent. The team represents the pinnacle of practical, multidisciplinary knowledge application, crucial for the evolution of the country’s automotive and technological sectors. This student project operates as a real-time R&D lab, developing solutions in energy management, aerodynamics, and performance that will define the future of mobility.

KARTHA is committed to educational excellence and developing the human capital that will implement the disruptive technologies of tomorrow.

Sustainability: A Shared Core Value

E-Mobility (Zero Emissions)

The Electratón vehicle competes in the zero-emission category, aligning with global objectives for carbon footprint reduction. This practical approach to e-mobility underscores the team's commitment to an environmentally responsible future.

Sustainable Networking (Zero Waste)

The KARTHA NFC SmartCard is the technological solution that promotes waste-free networking. By replacing millions of annual paper business cards, it directly contributes to corporate sustainability, echoing the *Zero Paper* commitment.

Added Value: The Digital Marketing Hub and Memberships

KARTHA goes beyond sponsorship, integrating the team into its **Membership System and Marketing Hub**. This advanced technological platform enables unprecedented brand management:

Unified Content: All team Smartcards are customized with an identical content hub, ensuring the team's message (including rotating sponsor banners) is consistent in every interaction.
Premium Hardware:Key members will carry lanyards with metal NFC cards engraved with the team's logo, projecting technological leadership.
Centralized Management: The team gains a central marketing tool to manage its brand image and fulfill visibility commitments for all corporate partners dynamically.

Follow the team's journey:

➤ Follow ITESO Racing Team on Instagram

KARTHA | Strategic Marketing and Technology Partner.