Kartha NFC Premium Smartcard Privacy Policy Overview

The Privacy Policy is a fundamental document that establishes how users' personal data is collected, used, protected, and managed. In the case of **Kartha NFC Premium Smartcard**, this policy is particularly relevant, given that the platform handles sensitive information to create and manage professional digital profiles that facilitate instant connection through **NFC technology** and **QR codes**.

This content aims to provide you with a detailed, clear, and elegant overview of Kartha's privacy practices, emphasizing the importance of protecting your data in an increasingly digital and connected world.

I. Data Collected and Stored by Kartha

Kartha collects and stores different types of data to ensure that your experience with the smart card is optimal, secure, and personalized. The main categories of data and their purpose are described below:

• 1. Profile Data (Personal)

  Examples: Full name, job title, company, phone number, email address, business address, profile photo.

  Purpose: To create and display your personalized digital profile, which is shared when you scan your NFC card.

• 2. Public Link Data

  Examples: URLs for social networks such as LinkedIn or Instagram, links to your portfolio or personal website.

  Purpose: To facilitate instant professional connections, enriching the information shared.

• 3. Usage and Analysis Data

  Examples: Number of card “taps,” geolocation of interactions (with permission), type of device that scanned the card, connection metrics.

  Purpose: To provide advanced analytics to optimize your networking, such as knowing how many times and from where your profile is accessed.

• 4. Account Data

  Examples: Username, encrypted password, payment details (if applicable).

  Purpose: To manage secure access to the platform and process transactions related to the service.

II. Responsible and Transparent Use of Data

The data collected by Kartha is used precisely to provide you with an efficient, secure, and constantly improving service. Among the main uses are:

• Instant Exchange: Enable the immediate updating and exchange of your professional information via NFC or QR code.
• Personalized Control Panel: Provide statistics on your card's performance, such as the number of interactions, to measure your impact on networking.
• Relevant Communication: Sending important notices about service updates, platform changes, or account notifications.
• Continuous Improvement: Analyzing aggregated and anonymous data to refine functionality and user experience without compromising your privacy.

III. Information Protection and Security

Security is an an essential pillar for Kartha. Its commitment is reflected in the implementation of world-class protection standards, such as:

• Advanced Encryption (SSL/TLS): Ensures the protection of data in transit between your device and the servers.
• Two-Factor Authentication (2FA): Adds an extra layer of security for access to your administrative account.
• Secure and Monitored Servers: Use advanced technology, including malware protection with systems such as Imunify 360, to maintain data integrity.
• NFC Chip Security: The chip stores only a URL link that redirects to your secure digital profile, preventing sensitive information from physically residing on the card.

IV. Your Rights as a Data Subject

Kartha respects and guarantees your rights under Mexican and Latin American law, including **ARCO Rights** and the **Right of Erasure**:

• Right of Access: You can view your personal information at any time from your control panel.
• Right of Rectification: You have the power to correct or update your data to keep it accurate.
• Right of Cancellation/Deletion: You can request the permanent deletion of your personal data through the account deletion procedure.
• Right of Opposition: You can oppose the processing of your data in certain cases provided for by law.